Marketing Plan 2014

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Advertising April 2014 (done)

Advertising May 2014

  • WAV Artists Print Ads in Local Papers
  • New WAV Artists Articles (15)
  • Send out Newsletter – Featuring Artists (1)
  • Fundraise / Seek Sponsors
  • Deadline for WAV artists who want to be included in June event PR

Advertising  June 2014

  • Start WAV Commercials (NEED $2,500+ in sponsorship)
  • Send our PR
  • Articles on featured WAV Art Walk happenings
  • Newsletter – Featuring happenings (2)

Advertising July 2014

  • WAV Featured Artist – Poster
  • WAV – Program
  • Studio Guide – Map
  • Large Street – Banners/Signs

Marketing for 2014 has 3 areas of focus

  • Content / Publishing
  • Ad Sponsorships / PR, Newsletter & List Mgmt.
  • Social Media / Reputation Mgmt.

Resources for Marketing & Advertising

Online Search Listings

Free Flyers and Online Event Promotion

Local Media Event Listings

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